Coming up with date ideas is supposed to be fun! So why does it always turn into a fight on a Friday night when your significant other says, “Ugh, Earls again!?”. It’s Date Night is your tool for “wowing” your partner with creative date ideas, without the effort (and the argument).
Tell us a bit about your company and how it came to be.
It’s Date Night was born out of my own frustration from not knowing what to do in Calgary. I moved here from Vancouver, in a relationship, and I felt like we were always doing the same old thing. Trying to find unique things to do became a huge challenge and sometimes it was easier to stick to what was familiar.
What problem are you trying to solve?
The fight that happens on a Friday night when you are trying to decide where to go and what to do debilitates the experience of dating and wears down the relationship. It’s something that so many people can relate to because the one thing we all have in common is our relationships and feeling the need for quality time.
Please explain how you solve that problem?
We want to be the date night concierge, or easy button, that helps make relationships better by providing exceptional experiences. We put the city in one place, making it easy to find the information needed to have a good time.
Although we are a guide for existing experiences in Calgary, we also carefully curate experiences that our audience is looking for. We create everything from spaces for intimate conversations for couples, to speed dating for singles or babes who brunch for boss babes. Our focus is always creating connections and quality time.
We also craft content featuring vulnerable stories about relationships that allow people to feel understood and related to. It’s a place for real-talk that fosters connection and conversation.
How has your experience been at The Accelerator?
It’s always amazing to be surrounded by other entrepreneurs, whether they are in the same industry or not. It’s inspiring to be around people who are so ambitious and see the connections and support that come from those relationships. It can be as simple listening to each other's problems and making a connection to someone who can help or just sharing what you have experienced.
We were mentored by Pat Lor at The Accelerator. It was great to have someone completely outside of our business to provide objective feedback. It really allows you to step outside of what you do every day and think differently. As entrepreneurs, it’s so easy to get stuck working in your business that you forget to take a step back and work ON your business. Having that person that allows you to step outside can prevent you from missing a big problem and help you see when it’s time to change directions.
Clarifying our business and core values was so important. From November to now, we have more than doubled our team and are now a team of seven. Growing your team quickly can feel risky, but we are moving in the right direction.
What is next for your company?
We have been most successful through social media, but are beginning to focus more on technology by building a cohesive website and app platform. We want to bring more experiences to people, more often. We are working with our partners to curate experiences, with the end goal of providing customizable experiences that you couldn’t purchase on your own.
We’re dreaming big! We are discussing introducing a subscription base, date club or date night passports with the intention of getting people out more and giving them the tools to do that. In the next year, we will also be testing and activating our platform in Edmonton and Vancouver.
It's Date Night News
Learn more about It's Date Night at http://www.itsdatenight.com/
Want to support It's Date Night and other local tech startups?
Check out #DemoDayYYC on Tuesday, March 14 at Studio Bell